“We Got the Rebranding Right.”

Aloke Singh, Managing Director, Air India Express “Fly As You Are” – The 737-8 in AIX livery, new visual identity and heritage textile tailfin design Manisha Singhal  There was a vibe and it was the right one!  The rebranding and livery unveiling of Tata Group’s low cost carrier Air India Express in Mumbai on OctoberContinue reading ““We Got the Rebranding Right.””

A Turbulent, Lonely ‘Akasa’

Hot Pick : Akasa Air    Manisha Singhal Its ugly in the courts between Akasa and its pilots. A year into operations, the airline has antagonized its pilots, aviation regulator and fliers. Has Akasa failed to live up to its  promise of a ‘different’ airline? Or is Akasa just a symptom of the bigger malice plaguing Indian aviation?Continue reading “A Turbulent, Lonely ‘Akasa’”