“We Got the Rebranding Right.”

Aloke Singh, Managing Director, Air India Express “Fly As You Are” – The 737-8 in AIX livery, new visual identity and heritage textile tailfin design Manisha Singhal  There was a vibe and it was the right one!  The rebranding and livery unveiling of Tata Group’s low cost carrier Air India Express in Mumbai on OctoberContinue reading ““We Got the Rebranding Right.””

A Turbulent, Lonely ‘Akasa’

Hot Pick : Akasa Air    Manisha Singhal Its ugly in the courts between Akasa and its pilots. A year into operations, the airline has antagonized its pilots, aviation regulator and fliers. Has Akasa failed to live up to its  promise of a ‘different’ airline? Or is Akasa just a symptom of the bigger malice plaguing Indian aviation?Continue reading “A Turbulent, Lonely ‘Akasa’”

Unplugged: The Interview-Vinod Kannan

Vinod Kannan , CEO, Vistara : The Man in The Middle of It All  ‘Everyone is worried about the wedding, should be worried about the marriage’ (On Vistara and Air India merger) BY Manisha Singhal Defiant with a triumphant smile, sleeves rolled up too – all at the same time. Vinod Kannan, CEO, Vistara, isContinue reading “Unplugged: The Interview-Vinod Kannan”

Unplugged: The Interview-Vinay Dube

Founder and CEO Akasa Air “Akasa is bringing Asia’s first 737 – 8-200 to India this month” BY: Manisha Singhal He might want Akasa Air to be a magic airline  – one that offers almost everything to everybody. Perhaps a tad bit ambitious in the world of aviation more so in India where airlines fall offContinue reading “Unplugged: The Interview-Vinay Dube”